Art Director & Brand Strategist

Dana
Constance, Senior Art Director & Brand Strategist, Bay Area

18+ years building brands across industries, by design. Healthcare, enterprise tech, municipal government, real estate. I've delivered results in all of them. Right now, a two-person team at Equitide is producing the foundational brand, web, and content output of a traditional five-person department because I've built the AI workflows to make that possible. That's what I bring to the right company.

I'm not here to manage the past. I'm here to design what's next.

◉  Available for full-time roles · Bay Area & Remote  ·  LinkedIn ↗

◈ View Portfolio ✉ Let's Talk
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Design experience

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Design leadership

$1B+

Revenue from art direction

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High-value leads captured

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Donation lift at Stanford

$75K+

Annual savings in-housing design

// What clients say

"Dana built the WM EarthCare brand in 2010 from the ground up and handed us something that's still running, and still growing across WM's national footprint. That's not a project. That's a foundation."

Barry Skolnick, Area Vice President. Northern California Nevada Waste Management, Inc.

"Dana dug into our founders' rock-and-roll roots and turned it into the highest-lead-generating booth in 10 years at Workday Rising. Then he did it again in 2022, reconnecting us to our customers after two years of no conferences. In 2024, under a completely new brand, he pulled us right into the Cognizant brand sweet spot. His work developing the Collaborative Solutions Values Wheel was a game changer for building our employee culture. Hiring him as our first in-house designer in 2019 was one of our best decisions as a brand."

Bob Maller, President & Chief Culture Officer Collaborative Solutions

"Dana recognized my talent early in my career and helped shepherd me to my current role as a Director at Stanford Blood Center. His eye for future tech trends and campaigns like Give Good helped the organization grow its donor base during a critical transition to Stanford Healthcare."

// Philosophy

Good design is a utility, it should work hard, scale effortlessly, and solve real problems.

I've worked across healthcare, enterprise technology, municipal government, environmental services, and real estate because great design thinking doesn't belong to any one industry. The strategic challenge of making compost feel premium and the challenge of making a $1B government RFP feel human are the same problem: find the truth, strip everything else, make it impossible to ignore.

That range is an asset. I learn domains fast, I ask the questions insiders stopped asking years ago, and I build things that hold up after I leave. I show up with my sleeves rolled up. I've built creative departments from scratch, managed six-figure budgets, and my heart is still in the craft. I'm not just here to direct the vision. I'm here in the tools, sweating the pixels, and delivering.

What I'm focused on now is finding the right company where I can combine that range with the tools that are reshaping what a single creative director can accomplish. At Equitide, a two-person team is currently producing the foundational brand, web, and content output of a traditional five-person department, because I've built the AI workflows that make that possible. For a mission-driven organization, that same leverage means a lean team can produce at a scale that used to require a much larger budget. AI-accelerated design, content, and process: not a gimmick, but a genuine multiplier for whatever the mission demands.

// Featured work
WM EarthCare food-wrap garbage truck, brand identity applied to fleet
Brand Identity · Waste Management

From Waste to Worth:
Building the Brand That Made Compost Premium

Sole designer · 2010 — Active 16 years · 11 SKUs · 15 markets

WM EarthCare had a perception problem: its parent company was synonymous with garbage trucks, not premium agriculture. I built the entire brand from scratch, identity, packaging, digital, and advertising, around one idea: the Closed-Loop Story. It launched in 2010 and is still expanding across WM's national footprint today.

16

Years active, no refresh

15

National markets

11

SKUs carrying the brand

◈ View case study →
// More work
View all →
2024 Cognizant Workday Rising Conference

Experiential · Cognizant

AI Transformation Wave

175+ leads · outshined Titanium sponsors

→
The Blood Count PSA

Video · Stanford Blood Center

The Blood Count Theatrical PSA

23% donation lift · six-figure donations

→
WM Davis Street Master Plan

Exhibit Design · Waste Management

Davis Street Master Plan

$500M capital investment secured

→
2019 Workday Rising Conference. Rock-n-Roll booth

Experiential · Collaborative Solutions

2019 Workday Rising. Rock-n-Roll

225 leads · named Most Fun booth

→
 Founding Creative Director · Equitide — Pre-seed startup · crowdfund launch 2026 |Santa Rosa, CA |Brand · Web · Social · AI-Augmented Content |Figma · AdobeCC · Copilot · Claude · DALL-E · Vibe Coding
Career timeline
2026
to  Now

Equitide Current

Founding Creative Director · Santa Rosa, CA

↓ View details

Equitide is a pre-seeded crowdfunded real estate investment trust building attainable housing through a vertically integrated development model. I joined at founding to build the marketing, branding, web, and social media infrastructure from zero ahead of a 2026 crowdsource funding launch. equitide.io ↗

  • Developing the full brand identity system, logo iterations, visual language, typography, and color across all touchpoints from investor decks to social media.
  • Designing and building the public-facing website, architecture, UX, and content strategy for both investor and community audiences.
  • Building social media presence and content pipeline. LinkedIn, brand voice, and AI-accelerated content production for pre-launch awareness.
  • Co-leading crowdfund launch strategy, go-to-market positioning, investor messaging, and community outreach to drive early adoption.
2019
to 2025

Cognizant Workday Practice Previous

Senior Brand & Experiential Designer · Pleasanton, CA

↓ View work
  • Led visual strategy for 3 flagship Workday Rising conferences, supporting acquisition by Cognizant.
  • Captured 560+ high-value client contacts via immersive experiences: Rock-n-Roll, Human Connection, AI Transformation.
  • Conceived the CS Values Wheel, adopted firm-wide, installed as 4'×4' pieces in regional offices.
  • Led Microsoft Copilot rollout to streamline enterprise sales deck production.

// Portfolio

2019 Rising Conference 2024 Rising Conference Brand Collateral
2014
to 2019

Stanford Blood Center / Stanford Healthcare

Marketing & Design Manager · Palo Alto, CA

↓ View work
  • Led the 2015 brand refresh through SBC's acquisition into Stanford Healthcare.
  • Drove a 23% increase in blood donations and six-figure nonprofit donations via the Give Good campaign.
  • Directed interior design of the City of Campbell donor center, a spa-like branded environment.
  • Conceived, wrote, and storyboarded The Blood Count PSA screened in South Bay theaters.

// Portfolio

Donor Center Interior Blood Count PSA
2010
to 2014

Waste Management, Inc.

Senior Creative Designer · Oakland, CA

↓ View work
  • Art directed the 2013 Oakland contract bid, securing $1B+ in future revenues.
  • Designed the Davis Street Master Plan exhibit anchoring a $500M facility investment.
  • Built WM EarthCare brand from scratch as sole designer — still active 16 years later across 15 national markets.
  • Brought design in-house, saving $75K+ annually for WM and the City of Oakland.

// Portfolio

WM EarthCare Brand Davis Street Plan
Prior

Earlier roles

KPMG LLP · International Parking Design · Tetra Tech R&D

↓ View work
  • Proposal Manager. KPMG LLP, San Francisco, CA
  • Marketing Coordinator / Graphic Designer. International Parking Design, Oakland, CA
  • Graphic Designer. Tetra Tech R&D, Lafayette, CA

// Portfolio

Skills & stack

Design & web

Adobe CCVibe CodingFigmaWordPressCanvaPowerPointKeynote

Generative AI

ClaudeDALL-EGeminiMS CopilotMidjourneySora

Marketing tech

HubSpotHighspotSalesforceSharePointAdobe AEM

Narrative & content craft

PhotographyPlaywritingVideo editingPSA productionCampaign copywritingBrand voice
Education
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California College of the Arts

Graphic Design · San Francisco, CA · Attended

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San Francisco State University

Certificate, Digital Marketing

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Coursera

UX/UI Design · Google AI Fundamentals

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College of San Mateo

Digital Media Certificate, Graphic Arts