Professional Summary

Highly accomplished and strategic Senior Design Leader with over 15 years of experience building in-house creative departments, driving brand refresh initiatives, and delivering high-impact, measurable design solutions across tech, healthcare, and public sectors. Expert in leveraging typography, composition, and user-centric principles to solve complex business challenges. Proven ability to manage teams, mentor designers, and lead projects from concept through execution, integrating new technologies like AI conceptualizing and UX/Product Design methodologies to future-proof organizational branding and marketing efforts. Seeking a challenging Senior Design or Creative Director role to drive brand strategy and business in 2026.

Experience

Cognizant Workday Practice (FKA Collaborative Solutions) Manager, Graphic Design 2019 – 2025

Established & Scaled Design: Built the company’s first in-house creative services department, managing a graphic design team within the Marketing and Events division to ensure brand consistency and efficiency

Strategic Event Branding: Conceptualized and executed the visual theme and entire collateral ecosystem for all internal and external major industry events, including comprehensive exhibit booth design
- Two award winning booth designs for Collaborative Solutions at Workday Rising conference
Culture & Communication: Led the design and deployment of the new company core values infographic, driving internal adoption and external communication of organizational mission
Workflow Optimization: Implemented new project tracking and asset management standards, significantly improving the marketing team’s delivery timeline and design quality control
- 2025 training and intergration of AI engine Microsoft Copilot for Marketing and Sales teams to increase turnaround of sales materials, pitch decks and RFPs

Stanford University/Stanford Healthcare, Palo Alto, CA. Marketing & Design Manager 2013 – 2019

Brand Leadership: Spearheaded a major brand refresh as the School of Medicine organization transitioned from Stanford University to Stanford Healthcare Inc., ensuring seamless brand continuity and market recognition during a critical corporate shift
Campaign Management: Directed the creation, management, and execution of multi-channel marketing campaigns focused on donor recruitment and retention. Used analytics and metrics to optimize campaign performance and drive operational success
Social Impact Branding: Created and launched the “Give Good” yearly critical-need blood drive campaign, securing successful partnerships with local non-profits (Habitat for Humanity, Humane Society), resulting in increased public engagement and blood unit collection
Growth Strategy: Developed and led the organizational growth strategy plan for the San Jose area, combining market research with targeted creative outreach
- Conceived, wrote, and storyboarded 2015 theatrical PSA, The Blood Count

Waste Management, Inc., Oakland, CA Sr. Creative Designer 2010 – 2013

Design Department Creation: Established the graphic design services department for the Cal Bay Market Area, including creating localized standards, presentation templates, and comprehensive project tracking systems
High-Value Contract Art Direction: Art directed the company’s successful 2013 proposal bid to retain its City of Oakland service contract, valued at over $1.5 billion
Standardized Communications: Designed and developed the standard for waste and recycling service guides, which were adopted and deployed across numerous Northern California cities, counties, and districts (from Fort Bragg to Monterey County)
Educational Outreach: Collaborated with Sales and Communications to develop and implement waste, compost, and recycling programs for major educational institutions, including CSU East Bay and Oakland Unified School District

KPMG, LLP, San Francisco, CA Proposal Manager 2000 – 2005

Team Management: Managed a team of graphic designers, desktop publishers, and writers across the firm’s Pacific Northwest offices
Significant Win: Lauded firm-wide for managing KPMG’s The Global Fund client proposal, recognized as the firm’s biggest win in 2003
Presentation Excellence: Awarded two Standing Ovation Awards for outstanding multimedia presentations

Core Competencies

Design Strategy & Management
Technical & UX Design
Marketing & Branding
Creative Team Leadership
UX/UI Design Concepting
Brand Architecture & Identity
End-To-End Project Management
AI Conceptualizing
Sales Material Development
Vendor & Budget Oversight
Web Design & Exhibit Design
Content Strategy & Copy Editing
Brand Refresh & Implementation
Video Editing & Multimedia
Trade Show & Event Collateral

SOFTWARE, TOOLS & Skills

Design & Creative Suite: Adobe Creative Cloud Suite (Expert Level), QuarkXPress 6.5
AI & Collaboration: Microsoft Copilot, Google Gemini, Microsoft Office Suite
Sales & Marketing Platforms: Hubspot, Highspot, Salesforce
Photography: Headshots, Products, Landscape, Stock, Nature

EDUCATION & PROFESSIONAL DEVELOPMENT

California College of the Arts, San Francisco, CA - Graphic Design
San Francisco State University, San Francisco, CA - Marketing Program
Coursera.org - UX Design Online Program (Ongoing)
Associations: AIGA, Society of Marketing Professional Services