Professional Summary
I am the foundation builder upon which cohesive graphic design systems, strong brands, collaborative teams, and measurable business results are built
Core Competencies
Design Strategy & Management | Creative Team Leadership | End-To-End Project Management | Vendor & Budget Oversight | Brand Refresh & Implementation | Technical & UX Design | Social Media Design | AI Conceptualizing | Web Design & Exhibit Design | Video Editing & Multimedia | Marketing & Branding | Brand Architecture & Identity | Sales Material Development | Content Strategy & Copy Editing | Event Collateral
SOFTWARE, TOOLS & SKILLS
Design & Creative Suite: Adobe Creative Cloud Suite (Expert Level), QuarkXPress 6.5
AI & Collaboration: Microsoft Copilot, Google Gemini, Figma, Microsoft Office Suite
Sales & Marketing Platforms: Hubspot, Highspot, Salesforce
Photography: Headshots, Products, Landscape, Stock, Nature
Experience
Cognizant Workday Practice (FKA Collaborative Solutions) Manager, Graphic Design 2019 – 2025
Established and Scaled Design: Built the company's first in-house creative services department, managing a graphic design team within the marketing, social media, and events department to ensure brand consistency and efficiency
Saved Collaborative over $300K in overhead budgeting in the first two years with my design and process expertise
Strategic Event Branding: Conceptualized and executed the visual theme and entire collateral ecosystem for all internal and external major industry events, including comprehensive exhibit booth design
Developed two award-winning booth designs for Collaborative Solutions at Workday Rising conference
Culture & Communication: Led the design and deployment of the new company core values infographic, driving internal adoption and external communication of organizational mission
Workflow Optimization: Implemented new project tracking and asset management standards, significantly improving the marketing team's delivery timeline and design quality control
Led Integration of AI engine Microsoft Copilot for Marketing and Sales teams to increase turnaround of sales materials, pitch decks and RFPs
Stanford University/Stanford Healthcare, Palo Alto, CA. Marketing & Design Manager 2013 – 2019
Brand Leadership: Spearheaded a major brand refresh as the organization transitioned from Stanford University to Stanford Healthcare Inc., ensuring seamless brand continuity and market recognition during a critical corporate shift
Campaign Management: Directed the creation, management, and execution of multi-channel marketing campaigns focused on donor recruitment and retention. Used analytics and metrics to optimize campaign performance and drive operational success
Social Impact Branding: Created and launched the "Give Good" blood drive campaign, securing partnerships with local non-profits (Habitat for Humanity, Silicon Valley Humane Society), resulting in increased engagement and blood collection
Increased blood donations by 23% over the summer months of 2013 and 2014 as well as causing six-figure donations to the campaign sponsored non-profits
Growth Strategy: Developed and led the organizational growth strategy plan for the San Jose area, combining market research with targeted creative outreach
Conceived, wrote, and storyboarded a PSA, The Blood Count, for Stanford Blood Center
Waste Management, Inc., Oakland, CA Sr. Creative Designer 2010 – 2013
Design Department Creation: Established the creative services department for the NorCal/Nevada market, including creating localized standards, presentation templates, and comprehensive project tracking systems
High-Value Contract Art Direction:
Art directed the company's successful 2013 proposal bid to retain its City of Oakland service contract, of which won Waste Management over $1 billion in future revenues
Conceived, designed and project managed the Davis Street Master Plan, an massive scaled infographic exhibit that was a key component to a $500 million investment to create a world-leading Resource Recovery Complex
Conceived and designed a new brand of sustainable closed-loop yard care solutions, WM Earthcare
Standardized Communications: Designed the standard for waste and recycling service guides, which were adopted and deployed across numerous Northern California and Nevada cities, counties, and districts
Saved Waste Management and City of Oakland over $75K per year in design, printing and mailing fees by bringing design and print management in-house
Educational Outreach: Collaborated with Sales and Communications to develop and implement waste, compost, and recycling programs for major educational institutions, including CSU East Bay and Oakland Unified School District
KPMG, LLP, San Francisco, CA Proposal Manager 2000 – 2005
Team Management: Managed a team of graphic designers, desktop publishers, and writers across the firm’s Pacific Northwest offices
Significant Win: Lauded firm-wide for managing KPMG’s The Global Fund client proposal, recognized as the firm’s biggest win in 2003
Presentation Excellence: Awarded two Standing Ovation Awards for outstanding multimedia presentations
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Fine Arts Program, Graphic Design
California College of the Arts, San Francisco, CACertificate Program, Digital Marketing
San Francisco State University, San Francisco, CAOnline Program, UX Design
Coursera.orgDigital Media Certificate, Graphic Arts
College of San Mateo, San Mateo, CA
