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Scalable Brand Transformation: The Cognizant Workday Practice
The Challenge
Following the acquisition of Collaborative Solutions by Cognizant Technologies, the legacy brand identity was retired to make way for the Cognizant Workday practice. I was tasked with lead design for a massive brand migration: converting all existing collateral to Cognizant’s global standards within a strict twelve-month window.
The Creative Solution
I established a streamlined production workflow in partnership with the content strategy team to ensure both visual and linguistic consistency.
Systems Design: I developed a suite of master Adobe InDesign templates to ensure 100% brand alignment across all 51 documents.
Visual Synthesis: To bridge the gap between the legacy "people-first" brand and Cognizant's "tech-forward" identity, I curated a library of photography that blended human-centric shots with AI-generated abstract textures. This created a sophisticated, high-tech aesthetic that remained grounded in human connection.
The Result
By November 2024, the project was completed ahead of schedule.
Volume: 51 redesigned, rewritten, and approved datasheets.
Utility: The new collateral was immediately deployed for global RFPs, website lead generation, and high-stakes sales events.
Efficiency: The template-driven approach allowed for a 20% faster turnaround on late-stage revisions, ensuring the deadline was met without compromising Cognizant’s rigorous brand standards.